Easyfairs earns Best Managed Companies Award for sixth year
Events company demonstrates continuous improvement and reports 33% reduction in GHG emissions
Brussels, 31 May 2024 – Easyfairs has earned the Best Managed Companies label for the sixth year running, retaining its “Gold Requalifying Laureate” title. The BMC programme, managed by Deloitte, rigorously evaluates participants against a proven global framework: a clear long-term strategy, extensive capabilities and excellent financial performance.
Recorded progress on sustainability
Easyfairs’ latest BMC submission reported on the group’s second comprehensive greenhouse gases (GHG) emissions assessment, which revealed a remarkable 33% reduction in the organisation’s carbon footprint between financial year 2022-2023 and the 2018-19 baseline.
On diversity, equality and inclusion (DEI), Easyfairs reported progress on several fronts both in the workplace (for example by reducing the gender pay gap and introducing learning modules on topics such as unconscious bias), as well as at events (for example by setting mandatory targets for delivering inclusive content programmes).
Results and actions will be covered in detail in the first Easyfairs Sustainability Report, which is set to be published in early June.
A strong emphasis on customer experience
In this year’s submission Easyfairs placed strong emphasis on customer needs and experience. Customer satisfaction (CSAT) and Net Promoter Scores (NPS) metrics for both visitors and exhibitors have shown significant improvements since the post-Covid recovery. In 2022-23 the company took several initiatives to understand and respond to customer needs, including in-depth feedback analysis, internal workshops and customer journey mapping, and published nine premium standards of service.
“Our aim is to ‘easify’ the entire customer journey by delivering a frictionless experience,” said Anne Lafère, Group CEO, Easyfairs. “This obviously requires a strong desire to act on recommendations as well as humility in identifying any shortcomings.”
AI driving the future of events
Artificial intelligence presents many opportunities for the events industry and Easyfairs has identified many areas in which AI will augment its strategy and add value for its stakeholders. In 2023, the company developed an AI roadmap taking a people-first approach. Recognising the impact AI will have on the future of events, Easyfairs aims to stay at the forefront of these exciting developments.
Incentivising improvement
Anne Lafère summed up Easyfairs’ response to earning the BMC label: “BMC provides an unparalleled external incentive to all of us at Easyfairs to examine every area of our activity and uncover ways in which we can get better.”
Matt Benyon, Group CEO, continues: “The motto has to be, ‘we’re good but we want to be great’! We’re delighted to win this accolade for a sixth time – and now our focus is on winning a seventh and making the jump from Gold to Platinum level.”
Bruno Peelaers, Best Managed Companies Programme Leader and Partner, Deloitte Private, says: “All the laureates continue to impress us with their strong and sustainable growth, even in the midst of changing market conditions. They show great flexibility and adaptability, and always stay ahead of their competitors. What’s more, they have proven that their management teams can guide the organisation through difficult times while focusing on the development and wellbeing of their employees. These companies foster innovation, talent and diversity, making them true leaders in their sector.”
For further information, please contact:
Anne Lafère,
Group CEO
[email protected]
Marie Ost,
Group Communications Executive
[email protected]