The Treebooking initiative

In October 2023 Easyfairs Switzerland organised four co-located industrial events in Zurich: Maintenance Schweiz, Pumps & Valves, Aqua Suisse and Flow. Our team members were creative in linking the stand rebooking for the next edition to a sustainability initiative. Stefan Voegele tells us more about the initiative.

What is the principle behind the “Treebooking” Initiative?
In collaboration with the environmental organisation My Blue Planet, we introduced an environment-friendly incentive. Exhibitors who chose to rebook their stand for the next edition of Maintenance Schweiz, Pumps & Valves, Aqua Suisse or Flow received a delightful and unexpected surprise. Instead of the usual rebooking gift, they were presented with tree-planting certificates.

How was this implemented?
In November 2023 Easyfairs honoured this commitment by planting a tree in the name of each exhibitor that rebooked for one of these events. In total, we planted 130 new trees in the city of Zurich. Every tree helps to absorb CO2 and improve our environment. This initiative supports our sustainability efforts as part of our Act for the Future strategy. We have now decided to reproduce it for other events – and plant even more trees!

How was this initiative received by exhibitors?
Witnessing the enthusiasm and commitment of our exhibitors was remarkable. When we surprised them with tree-planting certificates instead of the usual rebooking gifts, their reactions were highly positive. It’s a testament to our shared values of sustainability and environmental responsibility.